The case for using Case Studies

by Tony Vidler One of most powerful marketing tools appears to be one of the least used in professional services. I’ve been poor myself at taking advantage of the power of Case Studies.  Most of us seem to be…so I console myself that I am not alone – but I have been thinking about them […]

10 Reasons why a “Practice” just stays practicing

by Tony Vidler Finally I’ve worked it out after years of wondering why a “Practice” is called a “Practice”. I think it is because the business is mostly practicing to be a business.  When a “practice” has made it everyone calls it “a firm”. THE common denominator in a Practice appears to be that the […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professional advisers. These are the highlights from the week that you should stop and read. There is so much good stuff […]

Your choice: Be a Brilliant Technician, and bored, or the Orchestrator running the show?

The Professional Development Career Path

by Tony Vidler Professional development is all the rage…the regulators and the professional associations and training providers in the compliance space are all raving and writing about it continuously.  And virtually all of them have an extremely narrow focus when it comes to the concept of developing a professional. Virtually no emphasis upon developing skills, […]

How to go about creating the RIGHT Strategic Alliance

by Tony Vidler A good strategic alliance or two can be the thing that makes success for a professional services firm.  It can be a complete game changer. In fact it is so important to get right that the key to finding and forging the right strategic alliance is thinking strategically to begin with.  All […]

Sponsored Content is making waves

GUEST POST by NICK ROJAS Recently LinkedIn launched Direct Sponsored Content, designed to allow brands to personalize content and test it in the newsfeed without the content originating from a LinkedIn Company Page, which is a pretty big change. LinkedIn’s older Sponsored Updates product now makes up 19% of their Marketing Solutions revenue. LinkedIn isn’t […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professional advisers. These are the highlights from the week that you should stop and read. There is so much good stuff […]

about.me

Tony Vidler

Tony Vidler

Adviser to the Advice Industry, CFP, CLU, ChFC

All business is marketing, and the top priority in marketing is getting your brand right. The key element of that is your value proposition.

You are the brand, and your value proposition is what your brand will be known for.

I help advisers create the branding and positioning they want, so they get known and get more customers. Named as one of the Top 250 Online Influencers in financial services globally, and in the 50 Most Influential people in financial services in Australasia...I know how to help people build a profile and get noticed for the right reasons.

I've been working in the NZ financial services industry in advisory and management capacities since 1990, beginning as a tied life agent. My career has involved agency management roles; starting, growing and selling a sizeable investment and insurance brokerage of my own; business development of hundreds of advisors; professional development and the evolution of regulation in the NZ industry; executive sales and marketing management; and a leading figure in the NZ financial services industry for many years. In addition to running my own coaching and consulting business, I've served as Chairman of the Board of the Institute of Financial Advisors, and was a Director of the Institute for 8 years. Leading the professional development of the industry as Chair of the Professional Development Committee, Chair of the College of Insurance Advisers and as a member of the Certification Committee at various times. A regularly sought after & entertaining speaker on sales, marketing and professional development in NZ and overseas, I am also a regular writer with a large social media following. I remain remarkably passionate about creating an advisory profession and building better businesses. I'm an innovative strategic thinker with the ability to teach people very quickly how to apply ideas in practical ways.

Fuelled by good food, great wine, laughter and the love of learning and sharing.

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