Does Social Media ACTUALLY work for financial advisers?

by Tony Vidler Social Media: Is it just a passing fad…or just an exercise in self-indulgent pseudo-popularity…..or does it actually work in growing a business? Remarkably, most professionals that I meet and talk to still put social media into the categories of “passing fad”, or a “teenager thing”, or (and this is my personal favourite!) […]

The 3 Keys To Creating Maximum Practice Value

by Tony Vidler For any professional services business to realise it’s full potential, and achieve maximum value, there are 3 elements that the business must continually work upon: Creating the physical Capacity to ‘grow’ it’s transactional volume Developing Capabilities Creating and seizing Opportunity to grow These three elements are what will determine where your business can go, […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professional advisers. These are the highlights from the week that you should stop and read. There is so much good stuff […]

The difference between being “Good” or “Elite”

by Tony Vidler This post won’t appeal to very many people, because not very many people actually want to be in the elite. Most aren’t willing to pay the price, so they are happy to settle for “good”. That’s ok…there is nothing wrong with being good, and having a relatively easy life, and not pushing […]

Know and Use the Principles Of Influence

by Tony Vidler One of the most important pieces of work for professional advisers in the last 3 decades would have to be Robert Cialdini’s Principles Of Influence. Essentially he has distilled the lessons of human behaviour into a relatively small group of principles which most humans are influenced by.  There are exceptions of course, […]

How To Address Underperformance In Your Business

by Tony Vidler It all begins with a simple question doesn’t it? Are they getting the results? But what follows is the difference between good management and poor management of one of your key resources…your people. If you are running a growing business it is inevitable that you will have staff.  It is equally inevitable […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professional advisers. These are the highlights from the week that you should stop and read. There is so much good stuff […]

about.me

Tony Vidler

Tony Vidler

Adviser to the Advice Industry, CFP, CLU, ChFC

All business is marketing, and the top priority in marketing is getting your brand right. The key element of that is your value proposition.

You are the brand, and your value proposition is what your brand will be known for.

I help advisers create the branding and positioning they want, so they get known and get more customers. Named as one of the Top 250 Online Influencers in financial services globally, and in the 50 Most Influential people in financial services in Australasia...I know how to help people build a profile and get noticed for the right reasons.

I've been working in the NZ financial services industry in advisory and management capacities since 1990, beginning as a tied life agent. My career has involved agency management roles; starting, growing and selling a sizeable investment and insurance brokerage of my own; business development of hundreds of advisors; professional development and the evolution of regulation in the NZ industry; executive sales and marketing management; and a leading figure in the NZ financial services industry for many years. In addition to running my own coaching and consulting business, I've served as Chairman of the Board of the Institute of Financial Advisors, and was a Director of the Institute for 8 years. Leading the professional development of the industry as Chair of the Professional Development Committee, Chair of the College of Insurance Advisers and as a member of the Certification Committee at various times. A regularly sought after & entertaining speaker on sales, marketing and professional development in NZ and overseas, I am also a regular writer with a large social media following. I remain remarkably passionate about creating an advisory profession and building better businesses. I'm an innovative strategic thinker with the ability to teach people very quickly how to apply ideas in practical ways.

Fuelled by good food, great wine, laughter and the love of learning and sharing.

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