Get more clients than you could imagine, with a simple system from the worlds greatest ever salesman

by Tony Vidler According to the Guiness Book Of World Records the greatest salesman in the world was Joe Girard. Joe sold cars…an incredible 13,001 cars sold in his career.  One at a time…working “retail” with high priced items.  And selling the same things, at the same price, as a heck of a lot of […]

3 simple steps to “automate” your Linkedin Thank You message

by Tony Vidler Whenever you have a recurring problem you need a process. Processes, systems, automation…these are the solutions to minimising waste, and recurring issues requiring manual workarounds. Without doubt the Number 1 question I get asked each week is “how did you do that thank you message?” from new Linkedin connections.  So I decided […]

HOW are you planning to differentiate and stand out?

by Tony Vidler I remembering reading way back in one of the academic tomes on marketing that there were 5 attributes to any commercial transaction: 1.  Price 2. Product 3. Access 4. Service 5. Experience Very few businesses can build a reputation, or successfully execute a marketing strategy which achieves dominance, in more than one […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professional advisers. These are the highlights from the week that you should stop and read. There is so much good stuff […]

Would you rather train as a sprinter, or as a decathlete?

by Tony Vidler Generalist or specialist?  This is an ongoing dilemma for many professionals – and there is a widely held belief that the specialist is harder to do. But is it really? Let’s look outside the world of professional services and into the highly competitive, no-room-for-mistakes, world of the Olympic athlete and consider what […]

How much is too much?

by Tony Vidler Getting the frequency of newsletters or regular client communications right is a real challenge.  How much is too much, and runs the risk of you being a nuisance?  How much is too little, and runs the risk of you being forgotten? The right answer is “it depends”. It depends on your audience, […]

Zero growth is the first revenue target

by Tony Vidler How’s this for an uplifting thought:  Each year your first priority in terms of revenue production is to get back to where you are now. That’s right…the first target is to get to “zero growth”. No matter how good you are, and no matter how WOW your service levels are, clients will […]

about.me

Tony Vidler

Tony Vidler

Adviser to the Advice Industry, CFP, CLU, ChFC

All business is marketing, and the top priority in marketing is getting your brand right. The key element of that is your value proposition.

You are the brand, and your value proposition is what your brand will be known for.

I help advisers create the branding and positioning they want, so they get known and get more customers. Named as one of the Top 250 Online Influencers in financial services globally, and in the 50 Most Influential people in financial services in Australasia...I know how to help people build a profile and get noticed for the right reasons.

I've been working in the NZ financial services industry in advisory and management capacities since 1990, beginning as a tied life agent. My career has involved agency management roles; starting, growing and selling a sizeable investment and insurance brokerage of my own; business development of hundreds of advisors; professional development and the evolution of regulation in the NZ industry; executive sales and marketing management; and a leading figure in the NZ financial services industry for many years. In addition to running my own coaching and consulting business, I've served as Chairman of the Board of the Institute of Financial Advisors, and was a Director of the Institute for 8 years. Leading the professional development of the industry as Chair of the Professional Development Committee, Chair of the College of Insurance Advisers and as a member of the Certification Committee at various times. A regularly sought after & entertaining speaker on sales, marketing and professional development in NZ and overseas, I am also a regular writer with a large social media following. I remain remarkably passionate about creating an advisory profession and building better businesses. I'm an innovative strategic thinker with the ability to teach people very quickly how to apply ideas in practical ways.

Fuelled by good food, great wine, laughter and the love of learning and sharing.

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