Imagine if you were REALLY honest with some clients….

by Tony Vidler Total honesty with clients is a wonderful idea….but 100% honesty in all things with clients would kill us commercially. I was discussing the concept of professional honesty a little while ago with someone from the “holier than thou” side of the professional fence.  You know the sort – the hardcore ideological zealot […]

5 easy ideas to get a BIG performance difference in the next year

by Tony Vidler It is amazing how some really simple and relatively small things can freshen up a business offering, and lead to noticeable differences in the results you get. This is the last “quick tips” video for this year, and heading into the break the last thing anyone needs is their head full of […]

Building the Business: Lessons from Championship Teams

by Tony Vidler Great teams leave as little as possible to chance. There is a lot to like about successful sports teams, especially the way they continue to challenge themselves year after year to perfect their craft and tips the odds of success in their favour.  There is also a lot that we in business […]

The BIG ticks: Best articles for financial advisers this week

Best tips of the week for financial advisors

By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read. There is so […]

The Danger Of Being A Competent Adviser

by Tony Vidler In any organisation a person tends to rise to their level of incompetence. This is just as true for the self employed Principal of a professional services firm as it is for the staff member in a large corporate.  Actually, I believe that it is THE reason why so many advice firms […]

Giving is good for business, so why not do it all year?

by Tony Vidler One thing everyone loves about the Christmas season is it becomes noticeable that many folk relax just a little bit more….give others a bit more time and leeway…become just a little more charitable….and isn’t that one of the things that all of us love about this time of year?  People become nicer […]

It’s too expensive? Then I still have work to do…

by Tony Vidler If there is one objection which continually gets professionals in a tangle it is the client who says “it’s too expensive”.  When a client says “too expensive” YOU you haven’t done your job… Whether it is your fee for a particular project, and ongoing service cost or the price of a product […]

Tony Vidler

Tony Vidler

Adviser to the Advice Industry, CFP, CLU, ChFC

All business is marketing, and the top priority in marketing is getting your brand right. The key element of that is your value proposition.

You are the brand, and your value proposition is what your brand will be known for.

I help advisers create the branding and positioning they want, so they get known and get more customers. Named as one of the Top 250 Online Influencers in financial services globally, and in the 50 Most Influential people in financial services in Australasia...I know how to help people build a profile and get noticed for the right reasons.

I've been working in the NZ financial services industry in advisory and management capacities since 1990, beginning as a tied life agent. My career has involved agency management roles; starting, growing and selling a sizeable investment and insurance brokerage of my own; business development of hundreds of advisors; professional development and the evolution of regulation in the NZ industry; executive sales and marketing management; and a leading figure in the NZ financial services industry for many years. In addition to running my own coaching and consulting business, I've served as Chairman of the Board of the Institute of Financial Advisors, and was a Director of the Institute for 8 years. Leading the professional development of the industry as Chair of the Professional Development Committee, Chair of the College of Insurance Advisers and as a member of the Certification Committee at various times. A regularly sought after & entertaining speaker on sales, marketing and professional development in NZ and overseas, I am also a regular writer with a large social media following. I remain remarkably passionate about creating an advisory profession and building better businesses. I'm an innovative strategic thinker with the ability to teach people very quickly how to apply ideas in practical ways.

Fuelled by good food, great wine, laughter and the love of learning and sharing.


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